This was a pretty fun thing that I was asked to photograph. Bobbi Brown Cosmetics contacted me in March asking if I would be interested in photographing a guerrilla marketing campaign they were doing in Boston to advertise for their “Secret of the Universe” – basically, their concealer and corrector were being relaunched with an improved formulation and a wider range of shades. They had a street team outside hanging out free tote bags and giving away coupons, and there was an event happening inside Neiman Marcus as well — where they were doing makeovers and giving away samples — so I got to photograph both! You might not be able to tell, but it was ABSOLUTELY FREEZING outside that day. I was the only person who had the luxury (and, really, the responsibility) to be able to go back inside whenever I wanted. 😉 But it was a fun and interesting experience to meet the members of the street team — all people who have signed up as part of the Attack! Marketing team — and to be the hired photographer for the event. Oh yeah!
Bobbi Brown | Guerrilla Marketing Campaign